The Niche Media Team with Paul Casey Shane O’Donoghue, 2013 Irish Open winner Paul Casey, Clare Louise O’Donoghue and Jill Pierse at the 2013 Irish Open at Carton House, Co. Kildare.
2013 Irish Open - MC for the official prize presentation, Shane O'Donoghue
Paul McGinley 2014 European Ryder Cup Captain participating in 'Shane's Sessions'
Each day of the Irish Open Shane hosted a Q&A Sessions in the Tented Village with top European Tour Players.
Sponsorship Launch: Newstalk’s ‘Down to Business’ presenter, Bobby Kerr along with ‘Shenanigans with Sile’ presenter Sile Seoige and President Elect of the ILGU Mary McKenna.
The Irish Ladies Golf Union (ILGU) and Newstalk 106-108fm announced a partnership to become the official media partner and sponsor of the ILGU Medal Finals in Headfort Golf Club on Monday, 15th October 2012.
European Solheim Cup Team Captain’s Press Announcement
2013 Irish Open Champion Paul Casey
The client brief includes the activation of sponsorship initiatives and providing 'added value' for this specialist event. Working closely with eircom Marketing & Communications division, areas of consultation include: MC duties, hospitality management, itinerary & event planning, engagement of third party contractors, merchandising, the sourcing of after dinner guests, event management and liaison with European Tour Officials.
Celebrating the first anniversary of their gym on-site at The K Club, Educogym presented a special evening with Darren Clarke, Ryder Cup hero and Open Champion. MC and interviewer for the evening was Niche Media’s Shane O’Donoghue.
Audience members enjoyed the opportunity to hear Darren discuss his dramatic weight loss and new fitness regime and also reflect on his global golf career to date. Niche Media also sourced relevant audio-visual material for use on the night.
IRISH OPEN 2013 - European Tour "On-Ireland Agent"
Client Servicing Role – Acting as The European Tour’s “On-Ireland” agency to be ongoing point of contact with official European Tour clients involved in the Irish Open Commercial Programme for 2013. Feautres of the role was to ensure delivery and fulfillment of each clients rights and benefits and European Tour commitments to each Major Sponsor, Official Sponsors, Official Suppliers and Host Venue for 2013 Irish Open.
Niche Media was also responsible for the organisation of the official Media & Sponsors Day one month in advance of the Irish Open, with the aim of engaging the national print and radio media in event and ensure appropriate level of media attendance and coverage in the build up to the event. The full spectrum of golfing journalists and broadcasters were well represented in Members of the Irish Golf Writers participated alongside national TV, Radio presenters, local print and radio and online reporters.
During tournament week Niche Media was based on-site at Carton House with a number of areas of responsibility ranging from MC for official Championship Reception, Pro-Am Prize Givings and official closing ceremong Prize Presentation, Daily Tented Village Player Q&A Sessions, Sponsor Liaison, Sales & Marketing support and Hospitality Management.
ILGU - Sponsor Liaison
In 2012 the Irish Ladies Golf Union teamed up with Newstalk to promote and celebrate ladies golf in Ireland as title sponsors of the ILGU Medal Finals in Headfort G.C. Acting as sponsorship liaison representing ILGU, Niche Media engaged in their sponsorship partnership with Newstalk from the official launch and press release to setting up the participation of lady golfers in the national promotional radio campaign. Over a five month period a series of radio promos featuring club golfers sharing their golfing story was broadcast on Newstalk. Each lady golfer was interviewed and recorded by Niche in Newstalk studios.
IRISH GOLF TOUR OPERATORS ASSOCIATION
Annual Golf Conference and Gala Awards at Lough Erne.
Tournament Director for Golf Day, overseeing timely running of check-in, golf, scoring and presentation of prizes.
Senior Event Manager for three day conference.
GOLFING UNION OF IRELAND - MUNSTER BRANCH CENTENARY DINNER
In May of 2013 the Munster Branch of the Golfing Union of Ireland celebrated their Centenary Dinner. In addition to hosting the formal dinner, Niche Media produced and compiled a number of unique video tributes, interviewed guest speakers on the evening and ensured the smooth running of events on the night.
SOLHEIM CUP PRESS CONFERENCE 2010
Media Liaison for European Solheim Cup Team Captain’s Press Announcement. Niche Media handled the media attendance and interview requests, in addition to post event media distribution and follow up.
AIB LADIES IRISH OPEN AT PORTMARNOCK HOTEL & GOLF LINKS 2007
Twenty Eleven Irish Ladies Golf Promotions Ltd. recruited the services of Niche Media in the months preceeding the return of the national ladies professional event to the Ladies European Tour Schedule in 2007.
In the role of Press Officer for the event hosted by Portmarnock Hotel & Golf Links, Clare Louise organised the pre-event Media Day and the regional and national promotion of the AIB Ladies Irish Open - Club Challenge, inviting ladies to compete for a place to play in the official Pro-Am and attend Pro-Am Presentation of Prizes Dinner.
Shane O’Donoghue is a friend, a supporter and a real pro. His group at Niche Media has been part of our Faldo Series team. With their help we have told a story of a global effort to provide opportunity through golf and join the international effort to grow golf. They illustrate the vision.